Case Study · Cosmetics · Shopify · Meta Ads
Zero to 400 orders.
Three months.
No website. No store. No online sales. We built everything from scratch and ran the campaigns. Three months later: 400 orders, €10,000 in revenue, and a native + advertorial system running at 8.63x ROAS on €15/day.
400
Orders
3 months from zero
€10,000
Revenue
cold traffic only
8.63x
ROAS
week 4 campaign
€3.70
Cost per purchase
€15/day budget
“Before PixelFlip, we were quoted €2,500 from another agency just for a website. A mutual friend pointed us in the right direction, and it was the best advice we got. The price stood out immediately - but what truly impressed us was the process. We upload products to Notion and the PixelFlip team takes it from there. Clean, efficient, no confusion. We are completely satisfied with the price, the quality of work, and the results. I would recommend PixelFlip to anyone who needs this kind of service.
+27%
Gross sales growth
vs prior 30-day period
+38%
Conversion rate
2.78% - up from 1.78%
+106%
Best single day
€464 on Jun 25
Industry
Cosmetics / Beauty
Platform
Shopify
Services
Design, Dev, Meta Ads
Daily budget
€15/day
Market
Bulgaria / International
The challenge
The brand had a strong product but zero digital infrastructure. No website, no online store, not a single online sale in their history. They needed to go from nothing to generating revenue - without a large budget. €15/day was the ceiling.
Phase 1 - Build and launch
- Built a full Shopify store from scratch - product pages, collections, checkout, and brand styling.
- Created all visual assets: product imagery treatment, ad creatives, and campaign copy.
- Launched Meta campaigns targeting cold audiences in Bulgaria.
- Rewrote the ad hooks after week one - CTR went from 0.9% to 2.3%. First sales within two weeks.
Phase 2 - The native + advertorial system
Direct-to-website ads were working. But we tested a second angle: native-style creatives paired with advertorial landing pages - content that reads like an article, not an ad. The winning creative from that test ended up at 12.14x ROAS and €2.75 per purchase. Below is the campaign structure from Week 4.
Top creatives (BF | Direct to Website)
Meta Ads Manager - Campaign Week 4
Want the same system for your brand?
We test until we find the winning creative - then we scale it.
The result
400 orders and €10,000 in revenue in 3 months - from a store that had zero online sales before we started. Last 30 days alone: €4,834 gross sales, up 27% from the prior period. Conversion rate 2.78%, up 38%. Best single day: €464, more than double the same day the month before. The native winner creative is still running at 8.63x on a €15 daily budget.
Shopify - Last 30 days
Zero online sales. Three months. 400 orders. €10,000. The system works.
Start your sprint with a free creative audit.
We'll record a personalised video showing exactly what we'd test in your account first. No pitch. Just the observation.
- 60-day winner guarantee
- First creative batch live in 24 hours
- Cancel anytime, keep all assets